Selling Yourself and Your Practice

If you’re anything like me, you didn’t go to medical school to become a salesperson – you went so you could become a doctor and help your patients get better! Well, in today’s healthcare economy, understanding how to sell yourself with your patients is key. I’m not suggesting that you become a sleazy used car salesperson… in fact, its the exact opposite. Here are some of the things I do with my patients to support them in making the decisions they need to make to best support their care.