This weekend is The Masters Golf Tournament at the storied Augusta National Golf Course. I had the opportunity to attend the Masters 6-7 years ago and it left an indelible impression.
While at the Masters, I got to sit with a member in the members cottage and hear stories of membership and the rules protecting everything about the Masters and Augusta National.
Take a look at this weeks video about how Augusta’s brand protection can be translated to your business.
Have a great week.