The 2020 Olympics have begun, albeit a year late, and are surrounded in controversy.
Many of us got into Podiatry to be involved with sports medicine and treating athletes.
The Olympics and the interest surrounding them is a perfect way to get your patient base to recognize that you are a sports medicine expert. Most podiatrists I talk to want to increase the sports medicine aspects of their practices. Consider using the Olympics to create brand awareness of this expertise.
Look at this week’s video where I talk about how we are using the Olympics to promote our care of athletes and the personal stories that help create the connections that people love.
Using things like the Olympics and other current topics are great ways to increase awareness of your practice.
Have a great week.