A Vision for your business is a vivid, compelling and value-based painted picture of what the business will become in the future. A clear and well-articulated vision can bring various benefits to you and your practice. This FABI nugget is brought to you by the letter “V” and these 4 V’s are so valuable – they’re virtually priceless.
First and foremost, we have to appreciate that our vision is VOLUNTARY. Your vision is self-chosen and self-imposed and likely different from my vision. It is not something that is imposed by external factors or external forces. This is your game to create, play and win. Should you choose not to have vision, how will you know where you’re going? How will you win your game? What does the game even look like? So for the love of FABI, have a vision!
What I’m saying to you is that your vision is VITAL to your success. It helps to set the direction for your practice goals and objectives. It provides a framework for decision making and helps to ensure that all actions align with the company’s overall mission. Without a clear vision, a business can easily lose focus. Without a vision, your employees will be flying blind. You lose a great opportunity for actual buy-in and sense of ownership from your team since they, like you, don’t have a bigger picture to view and no end zone in site.
Hopefully by now I’ve convinced you of the vitality of your vision. If you really want buy-in, then let’s make it VIBRANT, inspiring and exciting. It should energize you, your employees and the community you work in to work towards a common goal. A vibrant vision can bring a sense of excitement and enthusiasm to the company, which can improve employee morale and engagement let alone your bottom line.
And with your vibrant vision well documented, you have to make it VISIBLE: A vision should be clear and communicated effectively to all employees and stakeholders. This helps to ensure that everyone is aware of the company’s mission and direction, and can work towards achieving it. A visible vision also makes it easier for employees to see how their work contributes to the company’s overall goals and overall success.
In a nutshell, a vision for a business is vital for success. It is a valuable, vital, visible, vibrant and voluntary component of a successful business strategy. A clear and well-articulated vision can provide a sense of purpose and direction for the business, and align the actions of the company with its overall mission. It can energize employees, improve employee morale and engagement and bring a sense of excitement and enthusiasm to your company.
So go forth and be a VISIONARY!
Your Valued Friend,
Matthew Dairman, DPM MS