We officially started summer this week and with it, brings opportunities to engage our patients and communities with messaging specific to the season.
While Chris Milkie is the FABI Marketing Guru, Marketing is one of the 7 Foundations of Practice360, so we all must participate for organizational success. The same goes for you and your business.
In this week’s video, I share some ideas about summer marketing strategies that 100% work to engage people on your current patient list to return for care and educate the community to think of you with their foot and ankle needs.
While much of this may seem obvious, often the simplest things are what people are most interested in. These are the issues that people are thinking about and resonate…..certainly, you’ve seen the online “clickbait” for some of these issues…that’s because people are looking for information on these topics.
While many of you are using the Marketing Machine program….and getting amazing results, you can still go above and beyond and tailor your messaging to your audience.
And if you aren’t using the Marketing Machine…you might ask yourself, “Why not?”….regardless….put these summer marketing strategies to use right away before the days get shorter and you lose the opportunity.
Have a great week.
Lowell