As we head towards the final stretch of the year, patients are looking for care before their deductibles turn over and they have to start paying again.
As our clinics and surgical schedules fill up, we often make more profits in the 4th quarter than the first nine months.
Often I am asked to identify the most profitable treatments that can be provided to patients.
That question makes me bristle.
We ALWAYS need to think first and foremost about what is best for the patient.
Only after we have determined what is in the best interest of the patient should we turn our attention to how to make profits on the care we provide.
Yes, we need to make profits.
Without profits, we can’t pay our employees, our rent, malpractice insurance, and much, much more. So, profit is important and only after we determine the care is right for the patient.
In this week’s video, I talk about these things and other things that are good for patient care and can yield profits to your organization.
A good business must have profitability however it should never get in the way of patient care.
Have a great week.