This week Dr. Terry Philbin goes over the ins and outs of social media. Why is it important? Does your practice spend enough time managing it’s social media presence? These are just some of the questions you need to consider when evaluating how you’ll choose to implement social media as part of your online platform. …
In this week’s video, Dr. Chris Milkie addresses how critical internal marketing can be to the success of your practice. Internal marketing is all about cultivating a relationship with the patients you already serve. The focus here is to make sure that when members of your community need a podiatrist, your practice is the first …
This week Dr. Matthew Dairman discusses the importance of patient referrals and how delivering great service to your community will drive more business to your practice. When your patients are enthusiastic about the care you provide, they will be happy to spread the word. Patient referrals are a marketing strategy in their own right, which …
In this week’s video, Dr. Lowell Weil Jr. discusses various methods used at the Weil Foot & Ankle Institute to measure the effectiveness of their marketing strategies. Including one neat tactic you can implement in your practice today. Learning how to gauge the return on investment of your marketing is critical to the overall success …
In this week’s video, Dr. Greg Berlet shares how the Orthopedic Foot and Ankle Center of Columbus has systematized their a lot of what they do in an effort to make growth easier and more attainable. For those of you wondering how you can grow your practice when you’re time is already maxed out, developing …
In this week’s video, Dr. Matthew Dairman – a member of the FABI Faculty – shares the importance of developing Core Values for your practice. Its a great way to ensure that your whole team is playing form the same playbook. Not just from a day-to-day task perspective, but at a high level. Think of …
In this week’s video, Dr. Terry Philbin shares how the Orthopedic Foot and Ankle Center of Columbus started their retail presence. As Terry says in the video, its important to start small. Sure, OFAC now has two large retails stores at their practice, but start where your practice is, so you can get where you …
If you’re anything like me, you didn’t go to medical school to become a salesperson – you went so you could become a doctor and help your patients get better! Well, in today’s healthcare economy, understanding how to sell yourself with your patients is key. I’m not suggesting that you become a sleazy used car …
If you’re anything like me, you didn’t go to medical school to become a salesperson – you went so you could become a doctor and help your patients get better! Well, in today’s healthcare economy, understanding how to sell yourself with your patients is key. I’m not suggesting that you become a sleazy used car …
