After helping thousands of Podiatry practice owners over the years, I have noticed that they always seem to ignore one of their biggest assets. Do you know what your practices number one asset is? In this week’s edition of the Milkie Marketing Minute, I share a simple, yet crucial concept that is an absolute must for every …
We are all leaders in different ways throughout our life, be it in the clinic, operating room, organizationally or at home and in our community. There is no one way to be a successful leader and there are many philosophies and books to read about how to be an effective leader. Regardless of leadership style, …
We have had many “practice managers” over the years. They’ve had different titles: Office Manager, Practice Manager, Director of Operations, Chief Operating Officer. Some of them were good. Some of them were disasters. Some were promoted from within. Some were hired from the outside. At times in the past, we have become frustrated with the …
As we head towards the final stretch of the year, patients are looking for care before their deductibles turn over and they have to start paying again. As our clinics and surgical schedules fill up, we often make more profits in the 4th quarter than the first nine months. Often I am asked to identify …
As we start the 4th quarter, many people are looking at their yearly revenue goals and feel like they need to step on the gas to achieve their desired outcome. I regularly get questions about how to increase revenue. First and foremost, everything must start with appropriate patient care. Never think about revenue before what …
In 1992, the United States put together the first ever “Dream Team,” consisting of Michael Jordan, Magic Johnson, Charles Barkley, and other all-time greats. Putting together the right Team is crucial for business success. No matter how good you are as a practitioner, if you don’t have the right team in place, patient care will …
In sports, you can never score enough goals. In business and life, having an achievable set of goals and using them to guide you is imperative for maximum success. Recently, I sent a video about creating and sharing your Vision. If you haven’t yet done that, it’s really important to do. Once you have created …
This is the time of year that new Associates are starting with practices now that they’ve finished residency and/or fellowship and have taken some time to get ready for the start of their career. We have onboarded many Associates over the years and this year our combined organization has added 15 new Associates that are …
There’s a unique rhythm to running a podiatric practice, isn’t there? Balancing patient care with the business side of things can sometimes feel like a dance. Today, I wanted to chat about a topic that’s often on our minds but not always discussed openly: sales. Let’s start to think of it as service and not …
Strategies to Boost Sales in Your Podiatric Practice Read More »
I commonly work with different doctors who when asked where they want to be in 1 year, 3 years, or 5 years they don’t really have an answer.  They also don’t know who they are right now or what they want to become as a business or business leader. It’s not to say that …
