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FABI BLOG

Great Lesson from Uber

I am excited to share a special edition of the Milkie Marketing Minute with you! In today’s video, I am going to share transformative insights on enhancing patient satisfaction through expectation management. I am always impressed by the efficiency of Uber and Lyft. That’s why I will share the power of clear communication and setting

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The Most Taboo Topic

Today, I want to talk to you about a topic that’s often considered taboo in our field… profitability. It is crucial to understand that profitability is not just about financial gain, it is about ensuring we can provide the best care for our patients, support our team, and grow our practice effectively. Many practices and

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Biggest KPI To Focus On

Time to focus on the biggest KPI for your marketing efforts. There is one Key Performance Indicator (KPI) that can help drive marketing decisions. Too many practice owners are making decisions based off the wrong metric. Well not anymore! Time to discover one of the most important KPI for your marketing efforts to help you

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Who Is Interested In Profitability?

The answer to the question in the subject should be anyone who owns or runs a business. Heck, even if you are an employee in a business, you should care about the profitability of the business. Profits define a business’s economic success, and we live in a capitalistic country. Beyond that, profits allow you to

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The Marketing Channel With the Highest Open Rates

In an era where digital channels are often the go-to for marketing efforts, there lies a remarkably effective medium that is frequently overlooked by small businesses, including podiatric practices. Even though it has the highest open rate out of every marketing channel you can think of. If you want to get a return on your

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Learning From Others

One of my superpowers is listening to others and learning from them. Many people think they’ve got it all figured out. On the other hand, I know I don’t and I’m always trying to get better. Learning from others has been a huge key to my success. This week, I’m at the ACFAS Annual Scientific

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