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FABI – Page 28 – Foot and Ankle Business Innovations

FABI

External Marketing

Dr. Chris Milkie returns us to the topic of marketing this week with a focus on External Marketing. This content works in tandem with the Internal Marketing methods discussed in weeks prior. How does External Marketing differ from Internal Marketing? Does your practice need both in order to succeed as a business? Consider these questions …

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Social Media

This week Dr. Terry Philbin goes over the ins and outs of social media. Why is it important? Does your practice spend enough time managing it’s social media presence? These are just some of the questions you need to consider when evaluating how you’ll choose to implement social media as part of your online platform. …

Social Media Read More »

Internal Marketing

In this week’s video, Dr. Chris Milkie addresses how critical internal marketing can be to the success of your practice. Internal marketing is all about cultivating a relationship with the patients you already serve. The focus here is to make sure that when members of your community need a podiatrist, your practice is the first …

Internal Marketing Read More »

Marketing ROI

In this week’s video, Dr. Lowell Weil Jr. discusses various methods used at the Weil Foot & Ankle Institute to measure the effectiveness of their marketing strategies. Including one neat tactic you can implement in your practice today. Learning how to gauge the return on investment of your marketing is critical to the overall success …

Marketing ROI Read More »

Post-Op Protocols

In this week’s video, Dr. Greg Berlet shares how the Orthopedic Foot and Ankle Center of Columbus has systematized their a lot of what they do in an effort to make growth easier and more attainable. For those of you wondering how you can grow your practice when you’re time is already maxed out, developing …

Post-Op Protocols Read More »

How to Jumpstart Retail

In this week’s video, Dr. Terry Philbin shares how the Orthopedic Foot and Ankle Center of Columbus started their retail presence. As Terry says in the video, its important to start small. Sure, OFAC now has two large retails stores at their practice, but start where your practice is, so you can get where you …

How to Jumpstart Retail Read More »

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