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Foot and Ankle Business Innovations https://fabihub.com Innovation Plus Efficiency Equals Profitability and Better Patient Care Fri, 01 Mar 2024 15:14:19 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.11 Great Lesson from Uber https://fabihub.com/2024/03/01/great-lesson-from-uber/ https://fabihub.com/2024/03/01/great-lesson-from-uber/#respond Fri, 01 Mar 2024 15:14:19 +0000 https://fabihub.com/?p=4078 Great Lesson from Uber Read More »

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I am excited to share a special edition of the Milkie Marketing Minute with you!

In today’s video, I am going to share transformative insights on enhancing patient satisfaction through expectation management.

I am always impressed by the efficiency of Uber and Lyft. That’s why I will share the power of clear communication and setting the right expectations for wait times.

This strategy promises to not only elevate patient experiences but also streamline your practice operations.

Tune into this weeks Milkie Marketing Minute and discover actionable steps you can take today to advance your patient care to the next level.

To your continued success,
Chris

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The Most Taboo Topic https://fabihub.com/2024/02/23/the-most-taboo-topic/ https://fabihub.com/2024/02/23/the-most-taboo-topic/#respond Fri, 23 Feb 2024 19:22:47 +0000 https://fabihub.com/?p=4073 The Most Taboo Topic Read More »

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Today, I want to talk to you about a topic that’s often considered taboo in our field… profitability.

It is crucial to understand that profitability is not just about financial gain, it is about ensuring we can provide the best care for our patients, support our team, and grow our practice effectively.

Many practices and businesses struggle with profitability, but it’s a vital aspect of maintaining a sustainable operation.

It allows us to improve our lifestyle, invest back into our organization, and most importantly, enhance the care we provide to those who trust us with their health.

After being in the industry for decades, we have created proven strategies to help keep profitability at the forefront of every practice we help to ensure success.

I am excited to announce we are hosting a profitability masterclass taking place on Tuesday, March 5th at 5pm PST/8pm EST. This masterclass is designed for any practice owner, regardless of your current level of success, to gain insights into making your practice more profitable.

Click here to claim your FREE seat to the masterclass.

I firmly believe that shifting our perspective on profitability can lead to substantial improvements in our professional and personal lives.

Let’s embrace profitability as a positive force that enables us to achieve our goals and fulfill our mission to our patients.

Looking forward to sharing more with you during the masterclass.

Have a great week,
Lowell

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Biggest KPI To Focus On https://fabihub.com/2024/02/16/biggest-kpi-to-focus-on/ https://fabihub.com/2024/02/16/biggest-kpi-to-focus-on/#respond Fri, 16 Feb 2024 17:55:35 +0000 https://fabihub.com/?p=4071 Biggest KPI To Focus On Read More »

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Time to focus on the biggest KPI for your marketing efforts.

There is one Key Performance Indicator (KPI) that can help drive marketing decisions. Too many practice owners are making decisions based off the wrong metric.

Well not anymore! Time to discover one of the most important KPI for your marketing efforts to help you decrease the amount of money you spend on non effective efforts while increasing your new patient visits.

I break it down for you in this weeks edition of the Milkie Marketing Minute. Tune into the video below!

Find out if your business is measuring up to other Podiatry practices.

Ready to discover if you are hitting benchmarks in the marketplace and dive deeper into your KPI’s?

Click here to get an early bird discount to our 11th Annual FABI LIVE Virtual Event.

Before I go, I want to share one last crucial tip to help you hit your goals this year…

Measure your numbers. Create KPIs for your goals. Stop ignoring the KEY PERFORMANCE INDICATORS in your practice.

Time to level up and create a lifestyle practice!

To your continued success,
Chris

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Who Is Interested In Profitability? https://fabihub.com/2024/02/09/who-is-interested-in-profitability/ https://fabihub.com/2024/02/09/who-is-interested-in-profitability/#respond Fri, 09 Feb 2024 15:54:26 +0000 https://fabihub.com/?p=4068 Who Is Interested In Profitability? Read More »

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The answer to the question in the subject should be anyone who owns or runs a business. Heck, even if you are an employee in a business, you should care about the profitability of the business.

Profits define a business’s economic success, and we live in a capitalistic country.

Beyond that, profits allow you to do so much more. They allow you to invest in the business and people, provide more services, provide a better experience for your customers, and allow the owners to enjoy a lifestyle commensurate with the hard work and dedication put into the business.

Despite the desire for profits, many business owners are not watching their important numbers or know what to do with the numbers they get. Others don’t know what numbers they should be looking at.

Knowing the numbers of a business is critical to running a profitable business.

This weeks video goes more into these concepts.

Additionally, we are hosting a free Profitability Webinar on Tuesday, March 5 at 8 PM ET where we are going to share key things that you should be looking at when trying to drive a profitable business. You can register here and not miss out on improving your business in 2024.

We look forward to seeing you then.

Lowell

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The Marketing Channel With the Highest Open Rates https://fabihub.com/2024/02/05/the-marketing-channel-with-the-highest-open-rates/ https://fabihub.com/2024/02/05/the-marketing-channel-with-the-highest-open-rates/#respond Mon, 05 Feb 2024 17:34:36 +0000 https://fabihub.com/?p=4063 The Marketing Channel With the Highest Open Rates Read More »

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In an era where digital channels are often the go-to for marketing efforts, there lies a remarkably effective medium that is frequently overlooked by small businesses, including podiatric practices.

Even though it has the highest open rate out of every marketing channel you can think of.

If you want to get a return on your investment and build your brand at the same time, consider using this medium on a consistent basis.

Watch the video to tune into this week’s edition of the Milkie Marketing Minute to find out what tactic I am talking about!

Through the consistent and strategic use of this underutilized channel, watch as your practice achieves unprecedented levels of patient engagement and brand recognition.

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Learning From Others https://fabihub.com/2024/02/02/learning-from-others/ https://fabihub.com/2024/02/02/learning-from-others/#respond Fri, 02 Feb 2024 16:04:40 +0000 https://fabihub.com/?p=4061 Learning From Others Read More »

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One of my superpowers is listening to others and learning from them. Many people think they’ve got it all figured out. On the other hand, I know I don’t and I’m always trying to get better. Learning from others has been a huge key to my success.

This week, I’m at the ACFAS Annual Scientific Conference in Tampa. I always find this conference stimulating and just look to come away with one or two ideas or new things to enhance patient care.

Next week, I have an annual retreat with business owners that I meet with regularly and again, I hope to come away with one or two key things to help our business be more successful.

These are two of many examples of how I constantly try to learn from others to make myself better.

I talk more about it in this weeks video.

FABI offers many ways for you to learn from others and our biggest opportunity is our Annual Event.

April 19 – 21, 2024 will be FABI’s 11th Annual Event and will be fully virtual.

I’d encourage you to block off Friday afternoon April 19, most of the day Saturday the 20th and the morning of the 21st to be with us and really focus on your business and yourself. You will not be disappointed.

Have a great week.

Lowell

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The Power of Social Media https://fabihub.com/2024/01/22/the-power-of-social-media/ https://fabihub.com/2024/01/22/the-power-of-social-media/#respond Mon, 22 Jan 2024 17:01:52 +0000 https://fabihub.com/?p=4058 The Power of Social Media Read More »

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Did you know diversifying your marketing channels can significantly boost your brand’s visibility to your patients and the broader community?

Among these channels, social media is a standout platform for engaging with your audience consistently.

Leveraging a variety of channels to maintain your brand’s visibility among patients and the community is an effective marketing strategy.

Social media stands out as a crucial platform for regular interaction with the public.

In this week’s edition of the Milkie Marketing Minute, I provide insights into optimal ways to utilize these platforms.

Regular posting on social media is essential for sustaining your brand’s presence in the business world.

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Focus on Cash Services https://fabihub.com/2024/01/19/focus-on-cash-services/ https://fabihub.com/2024/01/19/focus-on-cash-services/#respond Fri, 19 Jan 2024 16:22:11 +0000 https://fabihub.com/?p=4056 Focus on Cash Services Read More »

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Medicare and private insurance reimbursement are going down.

Employee costs, office space, medical malpractice, and supplies are going up.

Cost of living is going up.

What are you to do?

Focus on cash services.

Cash services are great treatment options that provide excellent, peer reviewed outcomes and they aren’t subject to the whims of insurance companies.

I talk about the common cash services that we utilize and how you can incorporate them into your practice more in this weeks video.

Don’t stand pat and let your profitability erode.  Be proactive and use those cash services as a great way to treat patients, increase revenue and build rapport in the community.

Have a great week.
Lowell 

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Leveraging Patient Testimonials https://fabihub.com/2024/01/15/leveraging-patient-testimonials/ https://fabihub.com/2024/01/15/leveraging-patient-testimonials/#respond Mon, 15 Jan 2024 17:54:13 +0000 https://fabihub.com/?p=4051 Leveraging Patient Testimonials Read More »

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Testimonials are a marketing asset you should have in your tool box.

Having a patient say you’re great means more than you saying it.

Patients who are happy with their outcome are often willing to share their story in written or video form. 

In this weeks video, Chris shares several ways you can put these assets to work for you.

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Profitability for Your Practice https://fabihub.com/2024/01/11/profitability-for-your-practice/ https://fabihub.com/2024/01/11/profitability-for-your-practice/#respond Thu, 11 Jan 2024 19:36:41 +0000 https://fabihub.com/?p=4046 Profitability for Your Practice Read More »

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As we head into the new year, strategic planning for your business’s profitability is paramount.

While, as Podiatrists, our passion lies in delivering exceptional patient care, a profitable business is essential to fulfill our commitments to patients, team members, our families, and ourselves. 

Profitability, a key pillar in FABI’s Practice360 Method, is explored in this week’s video where I delve into its fundamentals.

Don’t forget to join Chris Milkie and me next week on Tuesday, January 16th, for the Marketing Machine Webinar.

We promise to deliver insights to propel your journey forward toward your desired profitability.

See you there!

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