return on investment

External Marketing

Dr. Chris Milkie returns us to the topic of marketing this week with a focus on External Marketing. This content works in tandem with the Internal Marketing methods discussed in weeks prior. How does External Marketing differ from Internal Marketing? Does your practice need both in order to succeed as a business? Consider these questions …

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Marketing ROI

In this week’s video, Dr. Lowell Weil Jr. discusses various methods used at the Weil Foot & Ankle Institute to measure the effectiveness of their marketing strategies. Including one neat tactic you can implement in your practice today. Learning how to gauge the return on investment of your marketing is critical to the overall success …

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